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As a hotel brand originating from the Netherlands and flourishing in France, after the acquisition of the French Louvre Hotel Group by Jin Jiang International Group in 2015, some hotel brands under the Louvre were introduced into China. After the unique brand tone and long history accumulation have been localized, due to its emphasis on artistic design and the good feedback of creating a refined living experience, Golden Tulip has become one of the important brands in Jin Jiang’s layout of the domestic high-end hotel market.

Golden Tulip brand is an overseas brand that Jin Jiang is focusing on developing in the high-end Shanghai Escorts hotel market. Shanghai Hongqiao Yankuang Golden Tulip Hotel is the global flagship store of Golden Tulip brand jointly built by Shandong Energy Group and Jin Jiang International Group. It is not only a successful example of cross-border cooperation between large state-owned enterprises, but also will play a positive role in the development of the hotel industry and cultural tourism industry in Shanghai and even the whole East China region.

After 6 years of layout, Golden Tulip currently has a development scale of more than 30 in China. Recently, the Golden Tulip brand released a new Chinese slogan and annual brand video at the Kaili Ad and Golden Tulip National Brand Tour Central China Station. Under the guidance of “please shine”, Shanghai Hongqiao Yankuang Golden Tulip Hotel fully integrated the visual design elements originating from the Netherlands, perfectly blending the open art of the Netherlands and the vibrant classic design concept with Chinese culture, creating a delicate and unique living experience through the combination of Chinese and Western designs.

As the first global flagship store opened after the renewal of the Golden Tulip brand, Shanghai Hongqiao Yankuang Golden Tulip Hotel is located in the core area of Hongqiao Business District, adding a new city landmark to Shanghai and laying a more solid foundation for the global strategic layout development of the Golden Tulip brand. The hotel has 212 exquisite rooms and suites, 6 multi-function halls of different sizes, a 400 square meter banquet hall, a 1500 square meter rooftop garden, Le bar lobby bar, all-day restaurant and other complete facilities.

The rooms also use advanced intelligent face recognition technology to provide guests with a safer and more convenient check-in experience, and the humanized design details are cleverly integrated into every inch of space. The comfortable and skin-friendly bedding not only shows the hotel’s meticulous carving in design, but also shows the meticulous and caring humanistic care.

The second quarter of 2023 liquor tourism consumption data shows that the recovery of consumption scenarios overlapped with holiday effects, and business travel continued to warm up, and hotel reservations for business travel showed a trend of rising volume and price. At the same time, according to GBTA (Global Business Travel Association), China’s total expenditure on business travel is expected to exceed 400 billion US dollars in 2024, surpassing the level before the epidemic, which also provides potential for the market expansion of the Golden Tulip brand after the brand renewal.

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