Yueting is a high-end beauty and wellness chain brand, deeply loved by business travelers and expatriates. It has won the annual Best SPA awards from TIME OUT magazine, THAT’S SHANGHAI magazine, and CITY WEEKEND magazine in 2016 and 2017. Currently, Yueting has beauty and wellness clubs in Shanghai, Beijing, Suzhou, and Hangzhou, with as many as 9 stores in Shanghai, many of which are located in high-end malls and upscale residential areas, such as Jing’an Kerry Center and Gubei International Community.
Yueting is neither a SPA hydrotherapy center, a Chinese wellness club, nor a medical physiotherapy institution. From Yueting’s elaborate menu, it is evident that Yueting offers a comprehensive range of beauty and Shanghai escort services, from essential oil massages to traditional massages, and from skin and body beautification to manicures and eyelashes. However, services vary among clubs; only the Jing’an Kerry store, Guojin store, and Huamu store offer massage services, while other branches only provide manicures, eyelashes, and skin and body services.
For foot massages, Yueting offers three options. One is the traditional Chinese foot therapy, which is performed by experienced massage therapists through techniques such as rolling, one-finger meditation, kneading, rubbing, pressing, and shaking, systematically stimulating the foot’s reflex zones and the feet and calves. The Oriental foot therapy is essentially the same as the traditional Chinese foot therapy, except that the therapists’ qualifications are slightly lower, hence the lower price. The essential oil foot therapy has become a popular choice due to its promotional group purchase price. The package includes either Pita balancing massage oil or Kafa soothing massage oil, which is evenly applied to the feet and legs for a soothing massage. Due to its lower intensity, many nearby office workers choose to enjoy essential oil foot therapy at Yueting during lunchtime.
Perhaps because Yueting’s main clientele are foreigners, the therapists’ massage techniques and strength tend to be gentle, which may not satisfy customers who prefer a stronger touch. Additionally, Yueting’s therapists may upsell membership cards during the service.
Compared to the customer price of more than 250 yuan, Yueting’s service seems mismatched: the reception staff are not enthusiastic or attentive enough, and there have been instances of neglecting Chinese customers; no snacks are provided during the massage, and drinking water is only offered if the customer asks for it after the session; there are no private rooms for double foot therapy, only halls that accommodate multiple people, and the store rarely intervenes when noisy customers are present, leading to a poor experience.
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